Johnnie Athletes has launched it's Alliance program, an athlete led, crowd-sourced program allowing every member of a team to join an Alliance and be compensated for use of their name, image and likeness. Johnnie Athletes Alliance allows athletes to create and join an Alliance with other teammates. Athletes can then encourage friends and fans to subscribe to their Alliance through a monthly financial commitment, or a one time contribution. Money collected from these pledges is then distributed equally to all of the members of the Alliance who have posted promotional content to Johnnie Athletes or one of it's business partners. Dan Smith, President of Johnnie Athletes states, "one of the objections to NIL has been creation of classes of athletes, the elite star athletes with NIL deals, and everyone else. Our Alliance program allows every athlete to have a NIL deal." Athletes and supporters can learn more at www.johnnieathletes.com/johnnie-athletes-alliance